Work English
The English of the daily, PRs, code review and demos.
For Brazilian devs
You already code. Now level up beyond it.
Learn to stand out from the daily to the sprint review, training your English and your strategic, technical and tactical thinking.
In English, just like the app. Stuck? Drag Lumi ↘ over any text.
Tap the egg to wake it up
You join an international startup and live the whole sprint in English.
Every day has the meetings and messages of a real workday: daily, Slack, product docs, sprint review.
What you practice
Business context
Understanding what the PM, the CEO and the metrics are asking for.
Career
Starting to think like a tech lead, a specialist or a PM.
Has this ever happened to you?
“Any blockers?”
You rehearsed your update before the daily and froze when it was your turn.
“I have a doubt…”
You wanted to ask a question, but in English it sounded like you didn’t trust your teammate.
“Sorry, sorry…”
You apologized so much in your update that the delivery date got lost in the middle.
“What’s the blast radius?”
You understood every word, but not what they wanted to know.
Why not just Duolingo?
Duolingo is great to get started. But it teaches you how to order a coffee, and at work you need to tell everyone at the daily that your task is running late.
Language appBugling
SituationTravel, restaurantsDaily, review, demo
Who talksA narratorYour squad, PM and CEO
FormatTranslating sentencesCalls, Slack, PRs and docs
You getVocabularyEnglish and positioning
Try it here
Four parts of the app you can play right on this page.
Roadmap review · all-hands
Silk · Founder & CEO
◉ CALL
Silk: “Questions from engineering?” You want to ask something useful for the whole company.
Focus kickoff
Manny · Product manager
◉ CALL
What did Manny say about time?
Strategy doc on Slack
# host-exp
Manny
I shared the strategy one-pager. Could you take a look before Wednesday? I’d love your thoughts on the scope.
Nina
On it! I’ll leave comments by tomorrow noon 👍
What is Manny asking for?
Sprint 1 · First listing
Mon
Tue
Wed
Thu
Fri
Next
Tap a seal
Each seal is a moment of the week.
The CEO opened the floor. Which question would you ask?
In front of the whole company, the best question is about the business. Take the technical detail to your squad.
Listen to the PM
Every character has their own voice. Too fast? Listen again at 0.75x.
Read the team’s thread
Stuck on a word? Drag Lumi over the message.
A sprint from Monday to Friday
Each seal is a meeting or task of the week. Tap to see it.
Who built it
Hi, I’m Jess.
I learned to code from YouTube videos. Then I spent years working in English for New York companies without leaving Rio. I went from dev at the Apple Developer Academy to Senior AI PM at ClassPass.
In 2026 I became a mom and quit ClassPass to focus on motherhood. Along the way I wanted to build something of my own, and that’s how Bugling was born. It’s the practice I wish I’d had when I started working in English.
I’ve been mentoring product and tech people since 2022, and I put that dev and PM perspective into every meeting in the app.
2018 · Apple Academy4 apps in 11 months
2018 · Fake OffPresented to Malala, on CNN
2018 · SantanderAI transactional chatbot before GenAI existed
2019 · ElevaEdtech for 80,000 students
Part of the strategy behind a US$30M investment.
A chatbot with 10× the expected deflection.
For companies
Bugling can also be your team’s onboarding.
I build the first sprint around your company’s rituals, stack and terminology. New hires practice in the right context.
Talk to Jess
jess@hollandertech.com
Onboarding
A sprint built with your company’s rituals and vocabulary.
Team training
Practice focused on code review, incidents or demos.
Leadership track
For devs who are becoming tech leads.
Mentoring with Jess
Sessions with me on career and product.
Join the beta list
I’m opening it to small groups first. When it’s your turn, I’ll send you an invite by email.
Done, you’re on the list!
When your group opens, I’ll let you know by email.